In Introduction to Programmatic Advertising you'll be taken through the process of a programmatic ad buying, the ad-tech companies involved, and the benefits for both advertisers and publishers.

- Define Digital Advertising - What is considered digital advertising, and different ad sizes and standards
- Ad-Tech Companies - There are lots of different companies that handle programmatic, but they all have different traits that make them unique and valuable
- Programmatic Process - We'll visualize the actual process of executing a buy, Programmatic vs. RTB, and more

Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do?

In 2020 programmatic advertising was a $65B a year industry, or about 20% of all digital ad dollars. By 2022 90% of all digital ads were transacting programmactially, totally nearly $200 Billion. An industry of this size, with such explosive growth requires a lot work by many different companies. It also requires a complex system that results in benefits for all parties.

In Introduction to Programmatic Advertising you'll be taken through the process of a programmatic ad buying, the ad-tech companies involved, and the benefits for both advertisers and publishers. I'll breakdown the ecosystem piece by piece in order to clearly explain what "programmatic" actually means.

By taking this course you'll be joining over 50,000 students that I've taught to date in over 130 countries. My classes on digital advertising have received hundreds of 5 star reviews from seasoned media professionals, to recent college grads. I know you'll not only learn something from this course, but you'll enjoy the experience.

‍Overview: Get immersed into the world of programmatic advertising. In this introductory level course, designed for those with an intermediate understanding of the digital marketing space, I'll explain exactly what programmatic advertising actually is, and how it's executed. I use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and short-hand. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

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