Get ready to relive the most-talked-about commercials from Super Bowl 2025! Every year, millions tune in not just for the game, but for the commercials that make us laugh, cry, or sit in awe. This year’s lineup was no different, capturing moments that ranged from hilariously absurd to deeply heartwarming.
As brands battle it out for our attention, the stakes are high. With investments reaching up to $40 million, these ads aren’t just commercials—they’re cultural milestones. So, let’s dive into the standout ads that defined the 2025 Super Bowl. From unexpected celebrity cameos to nostalgic nods, this year’s commercials had it all. Let’s take a look!
Stella Artois’ Double Trouble
What do you get when you mix a soccer legend with a surprise twist? Enter Stella Artois! The ad stars David Beckham discovering his unsuspecting American twin, Dave. It’s a clever twist that uses humor to redefine Stella’s brand image from upscale to approachable. Beckham’s involvement is nothing new, but seeing his comedic side is refreshing.
Stella Artois’ ad marks a debut for Artists Equity Advertising at the Super Bowl, with Damon playing alongside Beckham. The agency’s task was to shift the beer’s perception in the U.S. Through laughter and surprise, they aimed to make Stella feel like a part of everyday life. This unexpected twist effectively helped reshape the brand’s identity.
Mountain Dew’s Quirky Tune
Mountain Dew brought its characteristic playfulness to the 2025 Super Bowl with ‘Kiss From A Lime.’ Directed by Taika Waititi, the ad features Seal transforming into a seal. Yes, you read that right! The ad takes viewers through a whirlwind of quirky visuals and classic tunes, perfectly capturing the brand’s essence of fun and adventure.
Mountain Dew’s innovative approach to Super Bowl ads is nothing new, with past highlights like the ‘Puppymonkeybaby.’ This year, the surreal absurdity once again hit the mark, proving that sometimes weird just works. It’s impossible not to hum along with this infectious parody of a mid-90s love ballad.
Year after year, they manage to infuse excitement into their ads while staying true to their offbeat personality.
Uber Eats’ Star-Studded History Lesson
Uber Eats switched up its Super Bowl plan late in the game but delivered a memorable spot starring Matthew McConaughey. The ad humorously explores the theory that sports exist to encourage eating. This continues the ‘McConaissance’ trend with McConaughey’s unique humor adding depth to the brand’s identity.
Uber’s steady stream of celebrity-filled ads has been consistent, even as competitors like Pringles upped their game. The ad strategy cleverly emphasizes Uber Eats’ brand humor—it stands out while staying familiar. The result is an experience clients look forward to each year, as Uber proves there’s more to their deliveries than just food.
Uber Eats is becoming synonymous with this particular brand of humor, delivering quirky ads that resonate with viewers.
Bud Light Brings the Laughs
Bud Light delivered with ‘Big Men on Cul-De-Sac,’ a humorous nod to neighborhood dynamics. The ad highlights Bud Light’s ability to consistently provide laughs during the big game, standing out as a beacon of beer-related comedy. Their consistent brand voice makes them more memorable with each showing.
The collaboration with humor master Shane Gillis reinvigorates Bud Light’s persona. According to Todd Allen, their marketing lead, using Gillis was an obvious choice for delivering laughs on such a big stage. That combination seems to be hitting it out of the park, keeping audiences engaged and refreshed.
This advertisement isn’t just a one-off—it builds on Bud Light’s lasting reputation, ensuring the brand stays in the spotlight year after year.
Liquid Death’s Musical Mayhem
Liquid Death sidestepped the usual Super Bowl celebrity frenzy with a song about drinking on the job. It’s a bold move that pokes fun at the seriousness of workplace conventions, making it memorable for its humor and originality. From police officers to school bus drivers, everyone gets in on the joke.
Without relying on famous faces, Liquid Death crafted a distinctive identity. The contrast against typical celebrity-heavy commercials was stark, causing the ad to stand out even more. This clever use of humor and music ensured audiences remembered Liquid Death for more than just its surprising beverage choice.
Honorable Mentions in Ad Creativity
Before diving further into our top five, it’s worth acknowledging those who nearly made the list. Dunkin’s playful ‘coffee wars’ concept featuring Ben Affleck and Starbucks’ nostalgic ‘Hello Again’ both brought humor and heart to the ad space. Each had unique elements that rendered them memorable.
Though these didn’t win top honors, their innovative ideas and executions deserved applause. Especially standout was Starbucks’ strategic use of AC/DC’s ‘Thunderstruck,’ which gave their ad an added punch. It’s yet another example of strategic song placement enhancing a commercial’s impact.
These memorable contributions are part of the larger tapestry that made 2025’s ad lineup a thrilling showcase of creativity.
Reflecting on Super Bowl 2025
This year’s Super Bowl ads remind us that the perfect mix of humor, emotion, and relevance determines their success. Whether it’s Dunkin’s caffeine battles or Google’s rich imagery, each brand found a way to connect with audiences organically. This focus on genuine storytelling ensured that the ads resonated deeply.
Brands showed us that authenticity governs the creative decisions. It’s clear that a strong narrative syncs with audiences in a way like never before. Super Bowl 2025 was filled with impactful stories, highlighting each brand’s commitment to engaging advertising.
The lineup this year is a testament to the power of storytelling in advertising.
The Importance of Music and Branding
Music played a pivotal role in several ads this year. From Liquid Death’s comedic approach to Starbucks’ musical nostalgia, soundtracks have become integral to branding. More brands are harnessing the emotional pull of music to make a lasting impact on the audience.
Choosing the right song transforms an ad, giving it wings to soar. This year’s commercials were no different, as the melodies helped cement their place in viewers’ minds, demonstrating the relationship between sound and memory. Music anchors these campaigns and intensifies the viewing experience.
Looking Forward
As the curtains close on this year’s Super Bowl, the advertising world prepares for the next wave of innovations and experiments. What made these commercials successful will undoubtedly influence future campaigns. The focus on crafting memorable, narrative-driven content is here to stay.
The Super Bowl stage will always be the ultimate battleground for advertisers, where only the most creative thrive. The lessons from 2025 set a precedent for even more entertaining commercials in the future.
In the world of advertising, the formula for success remains: innovate, captivate, and connect. We can’t wait to see what lies ahead!
Super Bowl 2025 has etched itself into our memories through its iconic commercials. This year’s roster was a brilliant blend of humor, story, and originality. From Stella’s comedic twist to Liquid Death’s catchy tune, each ad left a lasting impression. Can’t wait to see what next year will bring!
